The creation of a "Brand Image" depends on the following aspects:
A - Attention
R - Retention
E- Education
S- Suggestion
C- Conviction
We should treat our Recruitment Process as a key ingredient of our Employer Branding function as it is an excellent platform to make an impact in line with these aspects. This is the time when an external resource comes in a “Direct Contact” with an organisation & gets a first hand feel. Irrespective of whether they get hired or not, if they leave with a positive experience, it goes a long way in creating a Brand Image. It is important that people talk with respect, even with awe, of their contact with our company and our employees. A positive "ARESC" impact on the candidates gets cascaded to many.
The steps which can be followed are:
- Gaining attention through good & well placed & appropriately designed advertisements / blogs etc.
- Giving proper inputs on the organisation, its culture, the position details, etc. through a presentation or a talk in a common forum which is interactive. This eases nerves & creates a Feel Good Factor.
- Have a Consulting / Counseling Approach while interviewing them rather than being purely judgmental, as it is not always about Selection v/s Rejection but the Right Fitment of an individual which makes him / her get a job.
- Encourage them to be in touch through various networking sites etc.
- And of course when they are at our premises, their comfort should be taken care of & they should never be left unattended.
This one is awesome.
ReplyDeleteThe perfect approach.
Very well written... and an area any company should really put efforts in. The company fails to understand that in this era of rapid infomation dessimination, any negative experience even if by way of an interview can cause quite a dent towards its brand positioning.Today when all services are pretty much the same, the only differentitor flovour is the EXPERIENCE. The sooner a company captures this essence, the more wholesome any relationship it would have with its stakeholders.
ReplyDeleteThe organisation must put their best foot forward while recruiting people, but, at the same time, should not make fake promises and show rosy unrealistic dreams.
ReplyDeleteIt may make the recruitment process successful, but, the aftermaths would be undesirable...
As with technology the information gathering has become swift and accurate, the process at all levels have to be perfect and you have personified the elements amicably in this blog.
ReplyDelete